You’re halfway through a bedtime story when you remember you haven’t signed the permission slip.
Or you’re on a walk with your child and a wave of panic hits — Was today the costume day?
That’s what admin does. It creeps in, interrupts the moment, and steals your focus.
Modern parenting is more overwhelming than ever — not because we care less, but because we’re expected to hold everything in our heads.
That’s where Simplify steps in.
It’s not another app. It’s an AI assistant that runs in WhatsApp — and quietly handles the admin for you, so you can be present for the rest.
It’s not the big parenting tasks that wear us down. It’s the tiny, never-ending ones:
None of them take long — but together, they take everything.
Simplify helps by acting as your behind-the-scenes organiser. You forward whatever comes in — school email, voice note, newsletter — and it turns it into a smart, timely WhatsApp message like:
You don’t even need to check. It just shows up when you need it.
Simplify doesn’t ask you to set up a system.
It is the system.
It lives in your WhatsApp chat like a trusted assistant. When you get school info, just send it over. Simplify reads it, pulls out what matters, and creates reminders and suggestions for you — with no extra work on your part.
It removes the need to:
The admin doesn’t just take time — it takes mental space.
When you let go of that mental checklist, something shifts:
Simplify doesn’t replace you. It supports you. So the parenting feels more human — and less like a spreadsheet.
No more, “You didn’t tell me.”
No more, “I didn’t see that email.”
With Simplify, reminders can go to both parents at once. Everyone’s in the loop. Everyone knows what’s coming. The load is shared. The moments feel lighter.
Here’s what Simplify has helped parents remember — without effort:
Not buried in an inbox. Not guessed last minute. Just sorted — clearly, calmly, and on time.
You don’t need to do less parenting — you just need less admin
Simplify gives you back the parts of parenting that matter.
The chats. The cuddles. The quiet. The presence.
It holds the information — so you can hold your child.