There’s the mess you see, and then there’s the mess in your mind.
If you’re a parent, you already know that the real challenge isn’t just keeping your kids clean, fed, and on time. It’s remembering what’s due, what’s next, and who needs what — all while juggling your own work, meals, appointments, and family responsibilities.
This invisible effort is what many now call “the mental load” — and it’s a quiet source of stress that never seems to go away. School WhatsApp groups, calendar invites, packed lunches, PE kits, book day, sign-up sheets, extra-curriculars, birthday RSVPs... it never ends.
So what if you could get help without adding yet another tool or system to manage?
That’s exactly why we created Simplify.
The mental load refers to the ongoing mental effort of remembering, planning, organising, and tracking everything needed to keep your household (and your child’s world) running smoothly. It’s not just doing the task — it’s thinking about it constantly.
And while the mental load is experienced by all kinds of parents, research shows it disproportionately affects mums, especially working mums. It’s often invisible but always exhausting.
You might not realise it’s happening until:
Simplify isn’t another app you need to download, learn, or manage. It lives right inside WhatsApp — the place you’re already in daily — and helps you offload tasks in the most natural way possible.
Here’s how it works:
Say what you need — like “Zara’s swimming lessons start on Monday” — and Simplify will create a calendar reminder, share it with your partner, and send a heads-up on the day.
Got a long school email with 5 different action points? Forward it to Simplify. It’ll pick out the key info — events, timings, dress codes, and more — and turn it into manageable reminders.
Send a voice note in your native language. Simplify turns it into a task, reminder, or calendar entry — no typing needed, no fear of forgetting.
Add your partner to Simplify, and anything relevant gets added to their calendar too. You’re not the only one keeping the wheels turning anymore.
One of the most powerful shifts Simplify offers isn’t just practical — it’s emotional relief. The moment you forward that newsletter or send that reminder is the moment your brain stops holding onto it. It’s not lost in your inbox. It’s not relying on memory. It’s handled.
This doesn’t just reduce stress — it opens up space.
Simplify doesn’t take over your parenting. It works behind the scenes, helping you stay ahead of the admin so you can focus on what matters most.
It’s like having a quiet assistant in your pocket — one that helps you think, not just act.
You’re still the pilot. Simplify is just your co-pilot — helping carry the weight.
Ready to offload the mental load?
Sign up for your free 7-day trial and see the difference one small change can make: www.usesimplify.co