Being a parent isn’t just about love and care — it’s also about lists. A never-ending stream of dates, to-dos, forms, emails, WhatsApp groups, voice notes, snack reminders, uniform changes, and events. Most of it isn’t dramatic — it’s just constant. And it never seems to end.
This is what people call the mental load — and it’s real.
Simplify was built for this exact problem. It’s a WhatsApp-based AI assistant that helps parents lighten the load by quietly managing school admin, turning updates into reminders, and sharing the effort with your partner.
Because modern parenting isn’t about doing more — it’s about having less to carry alone.
It’s not one big thing. It’s the hundred little things that pile up in your brain:
It’s the quiet pressure of constantly being the one who remembers.
And while calendar apps and to-do lists can help, they often add more admin. You still have to read, decide, enter, and manage everything.
What you really need is something that just gets it — and acts on it.
Simplify isn’t another app to open. It’s not a bulky planner. It’s a smart, AI-powered assistant that you message like a friend — and it replies with the information you need, exactly when you need it.
It works like this:
That’s it. No setup. No stress. Just support.
✔ School trip reminders
✔ Uniform or costume days
✔ Packed lunch notices
✔ Club timings
✔ Weekly routines
✔ Homework help prompts
✔ Permission slip deadlines
Instead of storing all that in your head, it’s now in your WhatsApp — organised, timed, and effortless.
Simplify also lets you add your partner, so both of you get the same reminders. No need to repeat emails, explain what the plan is, or chase help.
Everyone gets the info at the same time — and everyone can step in.
It removes the pressure of being the “default parent” who always knows what’s happening.
The mental load isn’t just tiring — it also pulls you away from being present. You’re with your kids, but your mind is ticking through logistics. That constant tension wears you down.
Simplify lifts that background pressure. It lets you be the parent in the moment, while it quietly handles what’s next.
You don’t have to remember everything. You just have to check WhatsApp — and it’s already done.
If parenting feels heavy right now, Simplify won’t solve everything — but it will make it easier.
It replaces the stress of “Did I forget something?”
With “Already taken care of.”
It turns chaos into clarity.
And it gives you one less thing to carry — so you can focus on the things that matter most.
Simplify isn’t just smart tech — it’s a breath of fresh air for overwhelmed parents.
Let the assistant hold the admin — and you hold your family.
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