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July 9, 2025

You Handle the Parenting — Let Simplify Handle the Planning

You Handle the Parenting — Let Simplify Handle the Planning

You didn’t sign up to be your family’s admin. But somehow, between the WhatsApp groups, school newsletters, voice notes, permission slips, and homework PDFs… it starts to feel like you’re running a logistics company.

Parenting today isn’t just about care and connection — it’s about coordination. And it’s relentless.

That’s exactly why the Simplify AI assistant was created. Not to replace parenting, but to make space for it.

You shouldn’t need to plan every detail

Whether it’s remembering to pack a PE kit or finding out the class has an outing next week, most parents are stuck in constant planning mode. It’s exhausting, and often thankless.

Simplify’s AI assistant steps in by handling the planning part — automatically. It reads through school emails, WhatsApp forwards, voice notes, even screenshots, and turns all that chaos into clear, timely reminders and suggestions, sent straight to your WhatsApp.

No manual entry. No calendar syncing. No second-guessing.

Just helpful nudges that say:

  • “Reminder: School trip tomorrow. Bring a packed lunch.”
  • “Book character day Thursday — dress up encouraged.”
  • “Swimming kit needed every Monday.”

So you can stop holding it all in your head — and actually enjoy your mornings again.

Forward the info once. Simplify does the rest.

When a school message lands — whether it’s a PDF, a WhatsApp voice note, or a long-winded newsletter — just forward it to Simplify.

It automatically pulls out what matters:

  • Dates
  • Items needed
  • Events
  • Deadlines

Then it quietly adds it to your assistant’s list, and sends you a reminder at the right time. You don’t need to write anything down. You don’t need to chase anyone. It just happens — in the background.

And it’s not just reminders — it’s smart planning

What makes Simplify different is that it thinks for you. The AI assistant doesn't just tell you something’s coming up — it helps you prepare.

For example:

  • If the school trip includes water play, it may remind you to pack a towel or suncream.
  • If a message says “bring a costume”, it might suggest past ideas or send that reminder to both parents.
  • If it sees a conflict (like two events at the same time), it can help you spot it before it becomes a crisis.

This isn’t a glorified calendar. It’s a personal assistant for your family — built to plan like you would (but without forgetting anything).

Planning becomes shared, not solo

Most family planning still falls on one person. Simplify helps you change that.

You can add your partner or caregiver to the WhatsApp assistant — so everyone gets the same messages. That means no more repeating yourself, reminding everyone else, or chasing help.

The assistant handles the planning, and everyone stays informed.

It doesn’t replace you — it supports you

Simplify doesn’t tell you how to parent. It doesn’t try to automate your choices. It just takes the boring, stressful admin out of the way — so you can focus on the parts that actually matter:

  • Time with your kids
  • Conversations instead of checklists
  • Feeling present instead of scattered

In a world where parenting has become hyper-scheduled and overloaded, Simplify brings breathing room.

The best kind of planning is the kind you don’t have to do

Once you start using the assistant, the effect is subtle but powerful. You don’t suddenly become super organised — you just stop feeling like you’re behind.

Things are handled. You’re reminded before the panic.
You respond instead of reacting.
And for once, it doesn’t feel like everything depends on you.

Let Simplify do the planning — so you can be the parent.

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