Insights and information for parents to help themselves and their kids

Add Your Partner to Simplify and Share the Mental Load Automatically

From Chaos to Calm: How Parents Organise School Life with One Chat

How Simplify Turns Voice Notes into School-Ready To-Dos

Reminders, Deadlines, and School Chaos — Handled Instantly in WhatsApp

Why Busy Parents Are Switching from Calendars to Chat-Based Planning

The Parenting App You Don’t Have to Download: Meet Simplify in WhatsApp

How to Forward School Updates to Simplify in Under 60 Seconds

Why an AI Assistant via WhatsApp Beats Traditional Parenting Apps

Why Every Busy Parent Needs an AI Assistant in WhatsApp